With the global population expected to exceed 9 billion by 2050 and income levels increasing, the demand for beef is on the rise and will continue to grow. However, quality beef production requires land, water and energy. It is therefore essential to improve environmental sustainability on a global scale. The EU is committed to ensuring sustainability on farms and in the processing system through Agri-Environment schemes. The aim of these schemes is to encourage farmers to protect and enhance the environment on their farms. They commit themselves to adopt environmentally friendly farming practices and in return are paid a premium for producing sustainable food.