Ireland | European Beef and Lamb – Ireland, Working with Nature

Optimum Climate

With its temperate ocean climate, Ireland does not suffer from the excessive temperature fluctuations experienced by other areas at its latitude. Winters are short and mild, summers never too dry or sultry. Our hills and mountains, near most of the coast, create a safe shelter from wind and ocean currents. Under such favourable conditions, livestock are free to roam the lush green pastures from mid-March to mid-November. During the colder winter months, livestock are fed preserved grass known as silage.

Clean Water

Flowing from springs into streams, rivers and finally the ocean, a natural and harmonious cycle guarantees the absolute purity of every drop that falls on our valleys. Regular rainfall, between 1,000 and 1,400 mm per year (2,000 mm maximum is found at high elevations), nourishes our land, aiding the growth of lush pastures. Constant monitoring and environmental protection preserves and safeguards the health of all waterways.

Abundant Grass

As the earth welcomes and nourishes trees, nature nourishes itself in the best possible way. Ireland has the perfect climate for grass growth and enjoys one of the longest grassing growing seasons in Europe.

Fertile Soil

Pick up the soil of Europe. It is fertile and full of vitality. Minerals in soil form the basis for all of the food that we produce. Organic ingredients and other nutrients bring a rich depth to the valleys and meadows. The soil components contribute to shaping an ideal environment for growing grass for livestock to graze and produce quality beef and lamb.

Clear Air

Open your eyes, look around and breathe. Every breath of air is as pure as a new beginning. The air quality in Ireland, measured by the Environmental Protection Agency, has the highest AQIH (Air Quality Index for Health) values in Europe. On a scale from 1 to 10, the different regions in Ireland have for years maintained a score of 1 to 3, proof of the love and commitment that every Irish person has for their land.

Endless Pastures

More than 4 million hectares of land, with 80% dedicated to pastures. Encouraged by a variety of favourable conditions, our cattle and sheep breeders take advantage of one of the longest grazing seasons in Europe, granting the perfect space in nature.