World Class Breeds
To bring out the finest characteristics of meat requires a fine natural environment. And reassuringly the EU, and indeed Ireland, enjoys natural advantages for beef production. With vast array of environmental conditions among its member states, the EU is the cradle of genetic diversity. Within the European Union, mainstream beef production relies primarily on two broad breed categories and their crosses: “Continental breeds” like Charolais and Limousin; Simmental and breeds like Aberdeen Angus, Hereford and Shorthorn. Furthermore, different favourable climatic conditions – like Ireland’s temperate climate; fertile soil; green, lush grass; fine air quality - underpin our natural advantage for beef production. Cattle in Ireland are grass-fed and spend most of the year grazing in lush green pastures, in total harmony with their natural habitat.
Continental breeds are generally larger in size and mature later. Angus, on the other hand, are generally smaller in size, mature earlier and produce a more marbled beef. These breeds and their crosses ensure the highest quality and taste in beef, meeting the needs of today’s consumers.